Scottish Clan Tartan postcards on sale on Princess St Edinburgh, Lothian, Scotland. SCO 6080
Image details
Contributor:
David Gowans / Alamy Stock PhotoImage ID:
BHEKXAFile size:
60 MB (2.7 MB Compressed download)Releases:
Model - no | Property - noDo I need a release?Dimensions:
3599 x 5825 px | 30.5 x 49.3 cm | 12 x 19.4 inches | 300dpiDate taken:
10 February 2010Location:
Princess Street Edinburgh Scotland.More information:
In 1894, British publishers were given permission by the Royal Mail to manufacture and distribute picture postcards, which could be sent through the post. The first UK postcards were produced by printing firm Stewarts of Edinburgh and early postcards were pictures of famous landmarks, scenic views, photographs or drawings of celebrities and so on. With steam locomotives providing fast and affordable travel, the seaside became a popular tourist destination, and generated its own souvenir-industry: the picture postcard was, and is, an essential staple of this industry. A typical "saucy" postcard by Donald McGillIn the early 1930s, cartoon-style saucy postcards became widespread, and at the peak of their popularity the sale of saucy postcards reached a massive 16 million a year. They were often bawdy in nature, making use of innuendo and double entendres and traditionally featured stereotypical characters such as vicars, large ladies and put-upon husbands, in the same vein as the Carry On films. In the early 1950s, the newly elected Conservative government were concerned at the apparent deterioration of morals in Britain and decided on a crackdown on these postcards. The main target on their hit list was the renowned postcard artist Donald McGill. In the more liberal 1960s, the saucy postcard was revived and became to be considered, by some, as an art form. This helped its popularity and once again they became an institution. However, during the 1970s and 1980s, the quality of the artwork and humour started to deteriorate and, with changing attitudes towards the cards' content, the demise of the saucy postcard occurred. Original postcards are now highly sought after, and rare examples can command high prices at auction. The best-known saucy seaside postcards were created by a publishing company called Bamforths, based in the town of Holmfirth, West Yorkshire, England.