Hikifuda are advertising handbills that became popular in late 19th to early 20th century Japan. Showing the increasing sophistication of Japanese commerce, the handbills were produced to advertise a company or promote a product, and sometimes they were even used as wrapping paper. While hikifuda began to be produced as woodblock prints in the late 17th century, they witnessed a boom in the later 19th century when they were cheaply printed using colour lithography.

Hikifuda are advertising handbills that became popular in late 19th to early 20th century Japan. Showing the increasing sophistication of Japanese commerce, the handbills were produced to advertise a company or promote a product, and sometimes they were even used as wrapping paper.  While hikifuda began to be produced as woodblock prints in the late 17th century, they witnessed a boom in the later 19th century when they were cheaply printed using colour lithography. Stock Photo
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Image details

Contributor:

CPA Media Pte Ltd / Alamy Stock Photo

Image ID:

2B031P2

File size:

49.9 MB (1.6 MB Compressed download)

Releases:

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Dimensions:

5000 x 3490 px | 42.3 x 29.5 cm | 16.7 x 11.6 inches | 300dpi

Date taken:

19 January 2013

More information:

This image could have imperfections as it’s either historical or reportage.