Chief Executive of the MG Rover Group, Kevin Howe, as the company launches four new models at their Longbridge plant in Birmingham. The new cars are codenamed X10, X20 and X30 and there is also an MG special edition. * The announcement comes just eight months after the Phoenix Consortium, headed by MG Rover chairman John Towers, bought the company for a nominal 10 from German owners BMW, saving Longbridge from the brink of closure. * 11/07/01: Chief executive Kevin Howe said:"Our 2000 performance was better than our business plan in all respects and represents a major step towards our target
Image details
Contributor:
PA Images / Alamy Stock PhotoImage ID:
G59AD0File size:
7 MB (369.5 KB Compressed download)Releases:
Model - no | Property - noDo I need a release?Dimensions:
1883 x 1295 px | 31.9 x 21.9 cm | 12.6 x 8.6 inches | 150dpiDate taken:
30 January 2001Location:
Longbridge, Birmingham UKPhotographer:
David JonesMore information:
This image could have imperfections as it’s either historical or reportage.
Chief Executive of the MG Rover Group, Kevin Howe, as the company launches four new models at their Longbridge plant in Birmingham. The new cars are codenamed X10, X20 and X30 and there is also an MG special edition. * The announcement comes just eight months after the Phoenix Consortium, headed by MG Rover chairman John Towers, bought the company for a nominal 10 from German owners BMW, saving Longbridge from the brink of closure. * 11/07/01: Chief executive Kevin Howe said:"Our 2000 performance was better than our business plan in all respects and represents a major step towards our target of overall business profitability. *08/08/2001....chief executive of the MG Rover Group, Kevin Howe, at the company launch of four new models MG models at their Longbridge plant in Birmingham. Car maker MG Rover was rapped by the advertising watchdog for encouraging unsafe driving with adverts for its latest series of saloons. MG Rover came under fire from people concerned by advertisements in a national newspaper and a direct mailing for the Z series of saloons which emphasised speed. They both featured pictures of three MG cars and were accompanied either by Can your head take the rush? or Can your nerves bear the buzz? or Can your heart stand the thrill? The advertisers said the main thrust of the adverts were that the MG Saloons were Outrageous fun for all.